How To Choose Domain & Hosting Combos For Business
Want to run your business online but don’t really know the initial steps? Below are The steps to enter your business into the online world.
- Selecting a domain name
- Creating a web hosting account
- Connect an email service
By following these three steps, you can: get into the google record, promote your business to the world and start getting down your customers. That’s all you need, right? But Implementing these main steps is quite a task if you don’t fully understand the details behind these steps.
Selecting a Domain
If you think that you have a quality business and a perfect website, then people will happily visit your website no matter what the domain name is? Well, Not at all!
Selecting and registering a domain name is the first step for your business going online; however, it is not as simple as it sounds. Your domain name is the key element of your website, So; it’s critical to choose a domain name that works for your business.
Practically there are 367.3 million domain names registered across top-level domains (TLDs) till now. The .com and .net have a total of 170 million domain name registrations. This means the domain name you’re thinking might be already registered by someone else. But don’t worry, there are still numerous domains and extensions you can choose from.
Important Factors When Selecting a Domain Name
Take care of the following factors while choosing a domain name for your business.
Use the Right Extension for Your Domain
The most used domain extensions are .com, .net and .org respectively. Keep in your mind .com is the best and safest bet. According to the research, the most registered extension is .com because it’s the most familiar and easiest for the audience to remember. There are many successful websites with .net and .org extensions, but with .com, your website will probably do much better.
Brandable Over Generic
Think creative! Because that is how you’re going to stay in the competition.
Your domain name represents your brand online. It is the foundation of your brand because that is how the visitors will find and remember your company. A brandable domain name is better than a generic. Generic domain names are filled with keywords and memorable, while brandable domain names are unique and attract the audience.
Simple tricks to find a more brandable domain name
Create your own words: You can try different combinations of alphabets and come up with a unique, catchy phrase. That is what Google and Yahoo did.
Use existing words: You can use a dictionary and other similar tools to choose a domain name that suits your brand.
Use domain name generators: Many tools on the internet can help you generate unique and brandable domain names by keywords and your domain ideas.
Allows you to expand
Think long-term when choosing your domain name.
For example, if you’re starting a business to sell books and named it “bookshelf.com” and later you decide to sell some other stationery items on it, it might be confusing for the visitors.
Keep your vision in mind and if you think there might be a chance to expand your business in the future, try reconsidering your domain name before registering it.
Changing a domain name in the future is a big decision as it can cause you loss of customers, cost money, and SEO rankings. In short, you’ll go through the whole branding process again.
Short Is Better Than Long
Shorter is better! It would help if you were concise about your domain name.
According to the research, the most common domain name length registered over the internet is 12 characters. It would be best to think of a domain name consisting of 6-14 characters. Indeed the shorter domain names were already registered a long time ago, but you can make your domain name brandable if you can’t find something short.
Plus, the good news is we are providing a service where you can also catch your favorite domain name when it expires before someone else has it. You can place your order for your favorite domain for backorder.
Easy To Type
Make sure your domain name is easy to type, don’t make it complicated.
Let’s talk about the most viewed websites on the internet: Google, Youtube, Twitter, Instagram. Do you know what’s common between them? They are easy to spell.
To grow your audience, visitors should quickly type your domain name without a problem. You can run a test to check whether your domain is easy to type or not; ask 5 to 10 of your friends to spell your given domain name. If the majority find it difficult to spell, then you should simplify it.
Easy To Pronounce
It is important as the last factor above. As well as your domain name should be easy to type; it should also be easy to pronounce.
This factor will help you easily pass along your brand and help your visitors share your domain name verbally.
You can run the test the same way as the previous one. Just write your domain name on a paper and ask your friends to pronounce it. You’ll get the results.
Avoid hyphens and numbers
Play with a smooth domain name! Stick to the letters and try to avoid hyphens and numbers as it makes your domain name complicated.
If you want to add a number to your domain name, you can change it with the spelling version.
For example, “1” to “one”.
Try To Use Niche Keywords
Consider using niche keywords that reflect your website. Let’s take an example of our website. It is mainly about providing hosting services and domain registration. Hence we are providing hosting and domain services, so we choose to name it “AEserver.com.” As you can see, it reflects our plan and also covers all the above factors.
Choosing a domain name for your website is a huge decision, but don’t let it get in the way of progress. Sort it out, pick a domain and move on to selecting a web hosting package.
Web Hosting
The second primary step to enter your website online is web hosting. Choosing a web hosting according to your business is quite confusing as there are many options for you to choose between.
Before hosting a website, you need to build one. It’s up to you if you want to use a website builder, WordPress, or any other technology for your website.
Website Builder
if you can’t afford to hire a developer and don’t know how to code, fortunately, a website builder is your solution. It is a user-friendly tool that allows you to create beautiful websites according to your needs. Don’t worry if you’re a new user. You don’t need to learn how to use it because generally, they have drag n drop widgets that allow anyone to create a site.
AEserver provides a flexible way to get started with creating your own website using Weebly.
For a complete guide on how to get started with Weebly.
WordPress
WordPress is an open-source content management system (CMS) that allows users to create and host a website. This tool is becoming more popular nowadays to create websites. It is a little more complicated than a website builder but is also more flexible. It provides you with countless templates, themes, custom codes, and many plugins to completely customize a site.
You can easily install WordPress on AEserver within a few clicks, you can use “Softaculous” to install WordPress.
Other Technologies
it’s unlikely to use different technologies for creating websites unless you consider hiring a developer.
Choosing the right host plays a vital role in growing your business. Most of the hosting plans are very flexible that can grow with your business. By neglecting the importance of choosing the right host can have catastrophic effects on your website.
You shouldn’t want to build your website with a low-quality host behind you. Selecting and buying a quality host is an investment in your business. If you have just started your business, you can go with a Shared hosting plan at AEserver, and by the time, you can upgrade it as your business grows.
Professional Email address
Probably the last step to your “become online” journey.
When it comes to professionalism, you should create professional email addresses to maintain your image. Using free Gmail or outlook emails might be ok for family and friends, but not when maintaining a professional image. Routing your email from your business’s domain name will keep up your customers’ trust, and they’ll become more comfortable communicating with you.
You can easily set it up by choosing AEserver. We are providing inexpensive email services to our customers.
And There You Go!
Once you have completed all the above steps, you are online!. Now it’s time to promote your website.
The process of Presenting your website to the world takes a lot of effort, but it also provides you the opportunity to approach customers throughout the world. And most importantly, it gives you the experience of growing your business online.
If you have any questions or queries, leave a comment below and our team of experts will be happy to help you out.
